We recently worked with our partners over at Marketing Refresh to help Genisys Global, an IT company, transition to a more updated visual identity.
As an already established brand, Genisys Global required their new logo to be more of a refresh and update rather than a complete new design.
The logo needed to maintain the circle icon & blue color, while looking clean and professional. With an updated icon and color scheme, Genisys Global has a more up to date look and feel to match their company’s values.
Check out the before & after logo design:
BEFORE:
![image](https://assets-global.website-files.com/5cf81ba4df6b3245b963fc60/5d8103d6dd362eb2e2810d68_tumblr_inline_nemdm7pt8e1qb1y59.jpeg)
AFTER:
![image](https://assets-global.website-files.com/5cf81ba4df6b3245b963fc60/5d8103d68880e8e1938de158_tumblr_inline_neme4k0KlY1qb1y59.jpeg)
NEW LOGO STYLEGUIDE:
![image](https://assets-global.website-files.com/5cf81ba4df6b3245b963fc60/5d8103d68880e831338de159_tumblr_inline_neme69gGbx1qb1y59.jpeg)
Thanks for another great project Marketing Refresh!