The Bridge School offers flexible online curriculum for middle & high school students. Their mission “is to enable students to become self-motivated, independent learners.” It’s a great option for students who need an alternative to traditional schools.
As part of a larger marketing campaign (via Marketing Refresh), The Bridge School needed a website revamp to attract new students. As a school, their funding for web design was limited. Instead of reworking the entire website, we focused on a complete overhaul of the Home page.
The Home page needed to target the various types of students who may require an alternative school, showcase their features, and most importantly – provide a call to action front and center. We designed the website to look both professional and academic, so parents feel comfortable enrolling their children.
Check out the before and after website design of TheBridgeSchool.net:
We wanted the school to maintain a consistent brand image, especially across online media. To supplement their marketing collateral, we also designed a couple online advertisements, a Facebook cover design, and a email marketing template (using MailChimp).
This project is a great example of how a professional, custom website design for academic institutions can be great for marketing and overall brand image.