Making the case for an in-space logistics network that doesn't exist yet, to the people who'll fund it first.

The Why & How We Met

Argo Space came to Aleberry as a referral from another deep tech company we’d helped. At the time, Argo was a freshly created space startup, raising early-stage Seed funding for a revolutionary new concept: lunar water-propelled, refuellable spacecraft that picks payloads up in orbit instead of expending a vehicle per launch.

Built by former SpaceX engineers, Argo Space was a lean highly technical team of three with extensive industry knowledge, looking to create the next generation of in-space logistics.

Explaining the foundation for this game-changing concept of lunar water as propellant and the need for a new way of thinking about orbital logistics and maneuverability for non-industry folks was key to both marketing & VC fundraising.

What they needed wasn’t a single deliverable. It was a partner who could sit across everything (design, marketing, fundraising, and investor relations) and actually understood the sector well enough to make Argo stand out and understood.

What We Actually Did

Aleberry always starts with a deep dive into the company, space industry, and technical knowledge. In-space logistics is not an intuitive concept to sell, so much of our early work was focused on translating these highly technical space concepts into easy-to-digest messaging & visuals.

We created custom explanatory illustrations to visualize the idea of orbital pickup, refueling, and multi-modal transport click in a few seconds instead of a few paragraphs, built into investor decks, the website, and technical one-pagers.

Highly technical companies need more than a standard templated site. With Webflow, we were able to integrate animations to our already created infographics. By building a custom-built website, instead of pidgeon-holeing content into a template, Argo Space’s website design, content, and overall flow worked around their needs, not the other way around. Webflow allows us to iterate quickly with new pages, changes to technical visuals, and updates to SEO and content organization.

As the company grew, Aleberry continued to build and maintain accompanying investor and marketing collateral, from investor & sales decks to technical one-pagers. We shaped the messaging and content that runs across their website, decks, social channels, and long-form work like blog posts, press releases and other media support. We also ran regular competitive analysis and organized a content + social calendar, designed to keep Argo looking active and credible to investors & clients quietly watching from the sidelines between funding rounds and mission milestones.

As Argo's technical and business footprint expanded, their site needed to work harder for two very different audiences at once. We reworked the site hierarchy to add real explanation for investors and clients outside the industry, while splitting out their service and spacecraft-specific pages so the technical depth and growth — new vehicles, new partners, new missions — actually shows.

What’s a space company without some sweet collateral? Aleberry also designed some accompanying real-world things like mission patches, employee swag, conference banners, social graphics, custom infographics, and business cards.

How It’s Going

Argo has gone from an early-stage team with a highly technical idea to a company that's deployed its first mission and is actively signing major customers and partners across defense, aerospace, and government. The team secured more funding and has grown to 20+ engineers & business development members.

The messaging and visual helped create a story that made it easier to pitch across every audience: investors, government agencies, industry partners, and engineers evaluating Argo Space’s technology.

This team is continuing to innovate and build the next steps towards a true in-space logistics economy. Keep an eye out for their upcoming missions.